U.S. Investors Opt for Human Over Online Financial Advice

PRINCETON, NJ — Even as access to the Internet has become ubiquitous in the U.S. and data analytics is highly touted for use in finance, U.S. investors are more likely to have a dedicated financial adviser than to use a financial website for obtaining advice on investing or planning for their retirement, 44% vs. 20%.

More investors also report using either a financial advisory firm that gives them access to live advice through a call center (35%) or a friend or family member (29%) to advise them than using a financial website.

These findings are based on a Wells Fargo/Gallup Investor and Retirement Optimism Index survey conducted in late June and early July. The survey is based on a nationally representative sample of U.S. investors with $10,000 or more in stocks, bonds, mutual funds, or in a self-directed IRA or 401(k).

 Read more from Gallup here.

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