In the past few years, online video has become an entrenched part of the marketing landscape. In January, 85% of U.S. Internet users watched online video, according to ComScore, and companies large and small are intent on capturing the attention of those viewers.
But in an environment dominated by the viral video and the clever ad campaign, can financial advisers stand out? Yes, but you need to be smart about how you integrate video into your marketing efforts. For advisers just starting out with video, here are five ideas to consider:
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