Boomers with aging parents seek advisors’ elder-care expertise

Baby boomers and their elderly parents are flocking to advisory practices that incorporate both financial planning and elder-care expertise—when they can find them.

A handful of financial advisors across the country have made elder-care planning a primary focus of their practices. The demand has been formidable.

In 2008, Lauren Locker, certified financial planner and owner of Locker Financial Services, established the ElderLife division of her practice to offer services related not only to traditional retirement planning but also giving and receiving care, elder-housing options and advance planning for incapacitation and end of life. She is also registered as a financial gerontologist by the American Institute of Financial Gerontology.

“The impact was huge—it totally changed the practice,” Locker said, adding that “the more people understood the services, the more referrals came.”


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