The new crop of online and hybrid advisors crowding into the marketplace has traditional, full-service advisors asking the question: How can we compete?
First, advisors should incorporate into their practices the best features of online advice. This is not unlike traditional retailers who integrate online retailing into their strategy, according to industry commentator, author and University of Toronto faculty member Dan Richards.
Second, advisors need to move deeper into personalized advice and service, and away from quickly commoditizing, robotic aspects of the business.
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